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Writer's pictureJordan Carter

Club Helping Hands

Updated: Jul 25, 2023



PLEASE SEE PDF ABOVE TO VIEW FULL ANALYSIS REPORT.

Campaign Name Ideas:

  • Hope for homeless

  • H3 (High Hopes For Homelessness)

  • Club Helping Hands


Logo Ideas:

  • Helping Hands Logo

  • Shelter of Hope Logo

  • Home Logo


(When you enter the google doc, place your name below so you can sign your name for the assignment so we can all know who helped out)

Names Of Members:

  • Jordan Carter (Social Media & Outreach Coordinator)

  • Naeemah Graham (Communications Strategist)

  • Toni Odom (Communications Strategist)

  • Shaniyah Hubbard (Content Writer)

  • Aniah Smith (Content Writer)

  • Justta Campbell (Photograph)

  • Rajah Shepard (Photographer)

  • Markya Miles (Photographer)



Goal

  • The goal of this project is to inform the general public of the ongoing homelessness problem in Ohio, and make strides to attempt to lower the current homelessness rate in the nation.

Objectives

  • not only bring awareness to the issue of homeless but bring awareness to the organizations and programs that help the homeless

  • Shed light on the importance of homeless awareness and what we can do to help


Target Audience

  • General audience

  • Central state university campus

  • Wilberforce/ Beavercreek



Marketing Concept/ Slogan

  • Your healing begins with charity!

  • Don’t turn away and begin giving today!

  • Help others and Be Happy!

  • If you can, let's get rid of homelessness for good!

  • For the happiness of others!



Strategies And Tactics

  1. Social Media Page

  2. Zoom call interview, with front line member

  3. End Homelessness Commercial


Communication Plan and Timeline

  • Entire Month of Feb-April MWF 7:00p-8:00p


Budget



Evaluation

  • The Club Helping Hands Project was a success. Our projected numbers exceeded 50% over initially expected growth, impact, and viewership. When starting in January the initial budget was $12,022 for the total project. The project only used $8,683. The remaining $3,339 was used as a donation to the various homeless shelters that were helped during this process.

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